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Hayla Ghazal
/ref> is a Syrian internet personality based in Dubai. She is a Change Ambassador for Goodwill for the United Nations. She was awarded the Arab Women's Award for the New Media Category in 2016 and was listed as one of the 100 Most Influential Arab Youth in the World Under 40 the same year.
By the time she was 20, the channel had 1 million subscribers and 100 million views. At this point, half of her audience was Saudi Arabia, and the largest age bracket was 18-23. Two years later the channel had 3.1 million subscribers. By 2021, the channel had 9 million subscribers. Content on the channel includes make-up, style, and cookery. Other, especially early, videos explored limitations placed on women in the Arab world, using comedy to explore the topics.
In 2016, Ghazal was appointed a Change Ambassador for Goodwill for the United Nations, the only appointee from the Middle East. Other ambassadors included Ingrid Nilsen, Jackie Aina, and Taty Ferreira. The same year she met with Pope Francis with 11 other bloggers, including English beauty blogger Louise Pentland and Mexican-American blogger Dulce Candy. In the meeting, the Pope encouraged the group to "help those of their followers who feel lost". In 2017, she paused content production to focus on her education. In the same year, Enab Baladi featured her work as part of a growing body of online Syria comedy. She also worked with Unilever as a judge in a "vlogging" competition with a $35,000 prize, aimed at women in the Middle East; her co-judges included YouTubers Alanoud Badr (ar), Haifa Beseisso and Mimi.
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